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This web site sweetlucysbakery.com states the following, "WELCOME TO SWEET LUCYS! Sweet Lucys is a gourmet bakery specializing in classic and contemporary American-style baked goods, including custom cakes, cupcakes, and sugar cookies." We noticed that the website stated " All of Sweet Lucys products are baked on site from-scratch in small batches, using only the highest quality ingredients available." It also said " We are committed to providing our customers with confections that not only look beautiful, but truly taste exceptional as well. Wednesday Thursday 8 am 8 pm. Sunday 8 am 8 pm." The header had bakery in morristown nj as the highest ranking optimized keyword. It is followed by wedding cakes morristown nj, custom cakes morristown nj, and vegan bakery which isn't as ranked as highly as bakery in morristown nj. The next words sweetlucysbakery.com used was gluten free bakery. baby shower cakes was included but could not be understood by search crawlers.